It was established by my Grand Father Mr. MOHAMMAD ALI in 1945. As it was the time before the establishment of Pakistan when a few sports equipment were being produced in Sialkot with some manufacturers, therefore, export of Soccer Balls, Sports Gloves, Wooden Tennis / Badminton / Squash Rackets, Shuttle Cocks, Cricket Bats, Hockey Gloves, Sticks, Baseball Bats was made to only subcontinent and few Russian States etc.
After the death of my Grand Father, Mr. Soofi Mushtaq Ahmed ( My Father ) controlled the company in 1958 and increased the product line of Sports Balls, Sports Gloves, Sports wear etc and he made contract with world famous Brands in 1968 and had supplied a wide range of Sports Products to these companies and many small companies in Europe. UK, USA, Canada, South America, Australia and Asian Countries.
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